New Market Study, "Coffee in Chile", Has Been Published
Total volume sales of coffee decreased by 1% in 2012 due to the effects of the shorter winter in Chile that negatively influenced coffee consumption in the entire region. In general, consumers prefer to drink coffee in colder periods as they use it to boost productivity but also temperature. As winter was shorter due to the high temperature variations, Chileans decreased their coffee consumption accordingly. However, not everything was negative as unit prices continued rising in 2012,...
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