Baby and Child-Specific Products in Japan - New Study Released
Current value sales of baby and child-specific products declined by 1% in 2012. With a declining birth rate in Japan, the demand for baby and child-specific products waned over the review period. Baby and child-specific sun care however recorded the only positive current value growth of 4% in 2012. All other products experienced negative growth due to the declining baby and child population in Japan.
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