New Market Report: Home Improvement and Gardening Stores in Israel
In 2012 Electra Consumer Products Ltd purchased the Ace brand, leaving the original name. The entrance of Electra Consumer Products to home improvement and gardening caused concern among competitors due to its size and strength, being already present in electronics and appliance specialist retailers. Meanwhile, 33 stores were opened in 2012, all by "other" players, taking the total to 2,438 outlets. This reflected a rise of 1%.
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