Tissue and Hygiene in Australia: New Research Report Available at Fast Market Research
Growth within tissue and hygiene was slower in current value terms in 2012, compared to the average seen over the review period. However, despite widespread discounting through supermarkets, retail tissue achieved 3% value growth and retail hygiene 2% growth for the year. Such growth was achieved as "Everyday Low Pricing" strategies from the major supermarket retailers Coles and Woolworths entered their second year, allowing the sector to somewhat stabilise after a tough year for many...
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