Recently Released Market Study: Grocery Retailers in Switzerland
Similarly to 2011, the high valuation of the Swiss franc in 2012 deeply impacted the performance of Swiss grocery retailers. In order to discourage Swiss consumers from cross-border shopping, all grocery retailers embarked on a cost-cutting war. During 2012, Coop introduced a number of price reduction campaigns and reduced the price of more than 1,600 private label products by 10% on average. The retailer went as far as delisting from its assortment branded products for which a price reduction...
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