New Market Study Published: Consumer Appliances in Vietnam
Large capacity appliances and high end appliances recorded modest gains in shares of total volume and current value sales in 2012. This trend is a direct reflection of the Vietnamese market moving into middle- and upper-income segments and acquiring modern tastes, coupled with increasingly busy lifestyles. Larger products allow consumers to store or process more, such as larger refrigeration appliances or larger washing machines, which provide users convenience and reduce the number of times...
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