New Market Research Report: Beauty and Personal Care in Greece
In 2012, Greece fell deeper into recession. Following the major economic downturn and political instability, Greek consumers were forced to hold back their spending. Financial insecurity amid regular media reports of job losses made 2012 another challenging year - not only in terms of restricted disposable income for consumers, but also as fear for the future changed consumer attitudes and purchasing behaviour, even amongst those that could still afford to spend.
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