New Market Research Report: Tissue and Hygiene in Malaysia
Retail tissue and hygiene maintained a positive performance in 2012, with retail hygiene seeing higher growth than retail tissue. The emerging growth of wipes, including general purpose wipes and dry electrostatic wipes, demonstrated that consumers were more attached to convenience and a fresh and hygienic feel for themselves and their homes. Hectic pressurised lifestyles made consumers keen to integrate products which provided the qualities they were looking for; small indulgences such as...
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