New Market Study Published: Sun Care in Denmark
Sun care current retail value sales increased by 6% in 2012 to reach DKr407 million. Sun care sales tend to be seasonal and weather-dependent. The 2012 summer in Denmark was sunny and warm. This resulted in higher demand for sun care compared to the previous year when there was less sunshine. In addition, sales were influenced by new product launches and organisations like The Danish Cancer Society's campaigns warning against the harm of sun exposure. In 2012, there was an...
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