New Market Research Report: Soft Drinks in Ukraine
The Ukrainian soft drinks market recorded marginal total volume growth in 2012, which was a better result than the decline witnessed in the previous year. However, as the growth of the overall Ukrainian economy decelerated, the value performance of the market was slower than that seen in 2011, mainly because of the down-trading of Ukrainian consumers to products from categories with lower mark-ups, particularly bottled water and carbonates. Current value growth was also further restricted by...
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