Just Released: "Sanitary Protection in Japan"
Sanitary protection sales decreased by 2% in current value terms in 2012. The 10-54-year-old female population fell over the review period, accounting for a 26% share of the total population in 2012, a fall of one percentage point on 2007. This represented an impediment to growth. The strong growth of light incontinence negatively influenced sanitary protection, driving down retail volume sales in 2012. While sanitary protection was an alternative format for urinary leakage, a growing number of...
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