New Market Study Published: Women's Outerwear in Vietnam
Thanks to the economic downturn in Vietnam in 2012, consumers, especially the ones who have low- to middle-income, had a tendency to reduce their budgets for unnecessary products, including clothing. The high level of stockpiles and inventory made apparel specialist retailers constantly run many promotional activities, especially discounts, to encourage sales. Furthermore, in first-tier cities such as Ho Chi Minh City, the trend of purchasing premium products including outerwear had been...
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