Market Report, "Air Care in Norway", Published
Air care is a relatively mature category in Norway; however, sales continue to grow. This is largely due to population growth, specifically growth in single- and two-person households, the number of which grew by 23,000 in 2012 alone. The rising number of households means a larger number of bathrooms and kitchens in total and in per capita terms. Demand is being driven by the fact that there are more potential places for the use of air care products within the...
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