Childrenswear in Australia - New Study Released
Polarisation emerged as one of the key factors characterising the childrenswear category in 2012, with "best for baby" premiumisation offsetting low-cost fashionable childrenswear retailers, such as Cotton On, and the recently re-invigorated private label segment. Value-for-money remained a primary driver across the board within childrenswear, however, and cautionary consumer behaviour was evident through conscious efforts to limit discretionary spend and engagement with discounting across...
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