New Market Research Report: Men's Outerwear in Japan
Men's outerwear (excl jeans) declined by 2% in volume and 1% in current value terms in 2012. This performance was seen as a result of a correction from 2011, when the category increased by 2% in volume terms. This was driven by the fact that the government's 'Super Cool Biz' campaigns inspired consumers to purchase new clothes. In response to the campaigns and reduced energy supply, manufacturers offered a variety of functional shirts and tops which resulted in consumers' positive...
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