Market Report, "Cough, Cold and Allergy (Hay Fever) Remedies in Hungary", Published
Value sales of cough, cold and allergy remedies increased by 6% in 2012. The most important factor to have influenced the category was the strong allergy season that boosted sales of antihistamines. The flu season was mild in 2012 and therefore did not affect sales significantly. However, inflation accelerated in 2012 and the unit price of cough, cold and allergy remedies increased by 5-6%, in spite of strong price competition.
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