Market Report, "Coffee in Nigeria", Published
In 2012, coffee value and volume sales continued to grow at a steady pace, due largely to demand amongst working Nigerians trying to remain alert in stressful working environments. Many now rely on coffee to ward off drowsiness and restore alertness during the working day. Also, coffee is used as a drink before going home to ward off tiredness in the huge traffic jams in the rush hour. Coffee is served in most offices during breaks, at conferences and other...
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