Recent Study: Incontinence in Peru
Incontinence is a developing category in Peru and consumers feel ashamed to accept they need to use incontinence products. Manufacturers have worked to educate consumers and make them feel comfortable with the use of these products; the pants are designed to be very similar to underwear in shape and comfort. However, consumers do not want to purchase these products themselves, affecting the dynamics of the category. Consumers prefer to ask someone to purchase the products or ask for them via...
View full press release