Carbonates in Spain: New Research Report Available at Fast Market Research
During 2012, the tough economic environment continued to condition the evolution of carbonates in Spain. Decreasing purchasing power forced many consumers to focus on essential items, and carbonates suffered as a consequence. Thus companies continued to make efforts to adjust their structure and lighten their costs, focusing on core categories with better growth prospects, such as reduced sugar. They also offered price promotions and larger packaging formats to appeal to consumers.
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