New Report Available: Bath and Shower in Greece
The deepening of the economic recession consolidated the consumer shift towards offer-driven purchases in bath and shower. In this context, financially-ridden consumers responded to manufacturers' extensive volume offers and price deals, and traded down to mass products, while abandoning product purchases of secondary importance. A turn towards private label lines and other products considered to offer good value- for-money, multipacks (notably in bar soap and liquid soap) and...
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