Sanitary Protection in Brazil - New Market Research Report
2010 and 2011 were marked by fierce competition in sanitary protection, with manufacturers launching promotional packs, such as "Buy 8, get 2 free". This convinced many women to stock up on products, limiting to 1% the volume growth in 2012 as they continued to use supplies purchased in previous years. However, value sales increased by 6% thanks to the success of premium products, the new key segment launched by manufacturers to improve profit margins, and differentiate from competitors through...
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