Market Report, "RTD Tea in Uzbekistan", Published
The RTD tea category was launched in Uzbekistan in 2009, and has witnessed good growth rates since then. This product meets the traditional consumer habits of drinking both hot and cold tea, and RTD tea quickly became popular after its launch at very affordable prices. Sophisticated marketing campaigns were implemented on a large scale across the country and led to strong growth rates in volume sales. This continued in 2012, with total volume sales recording growth of 13% in that...
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