Now Available: Herbal/Traditional Products in Bolivia
Consumers perceive herbal/traditional products as being healthier, with most people in Bolivia being aware of some type of herbal preparation to care for minor ailments. In addition, herbal/traditional products are frequently available through other grocery and non-grocery retailers. This way, they reach a large base of consumers from low income segments. Domestic companies produce remedies for cough and cold, digestive and other purposes and are selling these packaged products through health...
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