Home Care in the Philippines - New Market Report
In an effort to save on their household expenses, consumers use fewer amounts of household products that what is ideal contributing to a slower growth for home care products in 2012. Furthermore, consumers' desire to simplify their household chores led to a preference for products which have multiple benefits over those which have a specialised use. Consequently, growth in demand for home care products which have alternative substitutes available was limited by the preference for convenience...
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