Now Available: Chocolate Confectionery in Saudi Arabia
Chocolate confectionery continued to boom in 2012 despite prices rising owing to rising cocoa prices globally. The category is set to record higher current value growth of 14% in 2012 as opposed to the 13% current value CAGR witnessed during the review period. As high disposable income enjoyed by the young population continued to show an upward trend, companies resorted to aggressive marketing tactics to support their products. A number of companies including Master Foods Middle East (Mars),...
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