Drinking Milk Products in Saudi Arabia: New Research Report Available at Fast Market Research
Drinking milk products, although recording healthy growth rates, is yet reaching maturity. Companies, in previous years, have launched new flavours as well as skimmed and semiskimmed milk to capture different target markets. Such strategies are now reaching maturity. Nevertheless, in order to overcome this, companies have continued investing in new product developments. Almarai, for example, launched its milkshakes in chocolate and strawberry flavours in early 2012. Further, companies also...
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