Recently Released Market Study: Herbal/Traditional Products in Hungary
Herbal/traditional products maintained consumers' interest in 2012 although category growth was mainly driven by increasing unit prices. In constant terms sales increased by only 1% in 2012, and many categories recorded constant value sales declines. Herbal/traditional products did not see significant new product launches in 2012 and category growth was driven mainly by the strong performance of herbal/traditional calming and sleeping products in 2012, which benefited from increasingly...
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