Report Published: "RTD Tea in Colombia"
The success of newcomer Fuze Tea from FEMSA in the market demonstrated there is still room for other brands and growth potential for RTD tea. Although some consumers in categories such as carbonates are migrating to RTD tea, growth in both categories demonstrates that its performance in 2012 is based more on market expansion than on substitution. Even though RTD tea saw spectacular growth over the review period with a current value CAGR of 49%, products with barely any key...
View full press release