New Report Available: Sanitary Protection in Turkey
Astel Kagitcilik entered sanitary protection in 2011, with its Helen Harper brand, which helped it increase sales. Procter & Gamble Tuketim Mallari Sanayi Ltd, Kimberly-Clark Tuketim Mallari San ve Tic and Hayat Kimya Sanayi continued in 2012 with their advertisement campaigns, new launches and discount promotions, which helped to trigger overall value growth in the year. Product variety increased with each new launch, and women started to find more appropriate products according to their...
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