New Market Study, "Consumer Health in Japan", Has Been Published
Consumer health in Japan continues to struggle as the industry faces the stringent processes involved in OTC switches and the general trend of taking less medication to treat common symptoms such as coughing among young consumers. Although Japan's elderly population is growing, the main purpose of existing OTC medications is to cure simple symptoms such as stomach pain and thus Japan's OTC consumer health industry has not benefited from the growing medical needs of senior citizens. In addition,...
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