"Air Care in India" Is Now Available at Fast Market Research
Positioned and promoted as a lifestyle product, air care emerged as a promising category over the review period. Urban consumers continued to switch from traditional offerings such as incense sticks known as agarbattis locally, to the more sophisticated spray/aerosol format for their homes in 2012. Additionally, to leverage on the growing shift and potential growth of modern air fresheners, leading players such as Godrej Consumer Products Ltd introduced air fresheners under the brand AER.
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