"Sets/Kits in Mexico" Published
Several companies increased their offers of sets/kits during the holidays, and amongst their releases they started to include more children's sets/kits. As children's interest is easy to attract when their favourite characters are featured on the product, companies often invest in Disney, Marvel or similar licenses; even if children are not the buyers, they have an influence on the purchasing decisions of their parents. These children's kids/sets were observed in the mass segment and some...
View full press release