Cough, Cold and Allergy (Hay Fever) Remedies in Vietnam - New Market Report
Combination products continued to be the most popular cough, cold and allergy (hay fever) remedies category in the country, with 36% value share. Such combination products are believed to be more economical and convenient due to their multi-functionality. Moreover, the value sales of combination products were largely stimulated by promotions and extensive distribution coverage. Panadol Cold & Flu, Decolgen, and Hapacol Cold & Flu were three of leading brands of combination products in 2012.
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