Bleach in Vietnam - New Market Study Published
In 2012, bleach experienced retail value growth of 12%, which was ten percentage points lower than in 2011. The key target audience of bleach is middle- and high-income consumers, who became more aware of their appearance over the review period and use bleach to clean their clothes as well as surfaces thanks to its strong cleaning power. Low-income consumers usually find laundry detergents sufficient for their cleaning needs, and therefore do not feel the need to purchase bleach. However, with...
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