New Market Research Report: Sets/Kits in Belarus
Consumer price consciousness was a key trend in 2012 within beauty and personal care. For this reason sales of sets/kits increased because consumers perceive this product type to offer a lower-cost alternative to separate purchases. Belarusian consumers are increasingly likely to purchase sets/kits for themselves when faced with reduced disposable incomes. Responding to this, manufacturers and retailers tended to offer a range of promotions in this category, widening the offer of sets/kits in...
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