Carbonates in Indonesia - New Market Report
In the early part of the review period, carbonates were perceived by many to be more expensive soft drinks compared to bottled water and RTD tea. As a result, the consumer base for these products was dominated by middle- to upper-income consumers. The entry of Big Cola from AJE Indonesia in 2011 however widened the consumer base for carbonates at the end of the review period, with this product being offered at an affordable price and thus appealing to lower-income...
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