Recently Released Market Study: Calming and Sleeping in Romania
Just as in other categories, calming and sleeping was found somewhat lacking in terms of new launches in 2012. As most of these products are only available on prescription, the share of OTC grew in herbal products, which are benefiting from a growing share in this category. Stressful lifestyles, long working hours, and an austere economic climate created a background for the rising demand for calming and sleeping pills, although growth is slower because most of these products require a...
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