RTD Tea in Nigeria - New Study Released
Total volume and current value growth rates for RTD tea in 2012 were both down on 2011. This was mainly due to increasing maturity, though demand in the category was also hampered by the decline in consumer purchasing power than resulted from the sharp hike in fuel prices at the start of the year. Nonetheless, total volume and current value growth rates remained strong overall, as the category was still emerging from a relatively low base; RTD tea products were...
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