Recently Released Market Study: Away-from-Home Tissue and Hygiene in Italy
Value sales (in terms of msp) of AFH products, which includes AFH hygiene and AFH tissue, increased by 2% up to EUR572 million in 2012. Almost all distribution channels in AFH were able to contribute to this positive development, with the exception of business/industry (given the decreasing level of employment in Italy). The horeca (due to tax-related growth in Italy), hospitals/healthcare (due to demographic trends) and public (due to the increased length of education in Italy with a still high...
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