"Sportswear in Brazil" Published
Thanks to rising disposable income and the success of more added-value products, sales of sportswear increased by 20% in 2012. Growing purchasing power is allowing consumers from lower- and middle-income groups to increase their per capita spending and opt for higher-priced international brands despite the slowdown in consumption due to higher indebtedness of Brazilian families constraining sales. In addition, attracted by the market potential, international manufacturers such as adidas and...
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