Report Published: "Wipes in Egypt"
Pollution and dust continued to boosted sales of wipes in 2012. Overcrowding in big cities made consumers more conscious of the need to maintain standards of cleanliness and personal hygiene, while busier lifestyles ensured that more and more urban dwellers came to appreciate the convenience and versatility of wipes. This trend resulted in personal wipes seeing strong current value growth in 2012 over the previous year, of 9%, whilst volumes also grew, by 1%.
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