Recently Released Market Study: Rtds/High-Strength Premixes in Bolivia
Not all consumers in Bolivia were able to afford their favourite drinks after the tax increases in 2011 and 2012. As a consequence, low-income consumers and young adults became the target of RTD/high-strength premixes in 2012. These products are quite affordable and new larger formats are very attractive to those consumers who have less disposable income. During trade interviews, even beer companies were unsure of the risk RTDs/high-strength premixes really represent. They argued that, because...
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