Recent Study: Cider/Perry in the Netherlands
After cider/perry's big push in 2008 the volume growth slowed down in 2012 but still showed steady growth mostly driven by Heineken's brands Jillz and Strongbow. Consumers are shifting away from the standard lagers and are experimenting more with speciality beers as well as cider/perry which is beneficial to this market. Due to an increasing number of advertisements for cider/perry and the fact that it is praised by Dutch consumers due to the fresh taste and lower abv content formulae,...
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