Now Available: Coffee in Japan
Off-trade value and volume sales of coffee increased by 1% in 2012. This is in contrast to the previous year, which saw showed reversal trends between off-trade volume sales and off-trade value sales, with the former declining by 1% and the latter rising by 3% due to the increase in retailing selling price. Since there was no increase in retailing price, the category did not show reversal trends but grew both in volume and value. Sales also were boosted by...
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