Women's Outerwear in Brazil - New Market Study Published
Thanks to rising disposable income and the success of more added-value products, sales of women's outerwear experienced double-digit growth in 2012, rising 11% in current value terms. However, an exceptionally warm winter, impacting negatively on sales of higher-priced winter collections, combined with the slowdown of consumption due to the higher indebtedness of Brazilian families hindered further growth of women's outerwear.
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