Report Published: "RTD Coffee in the US"
RTD coffee has been able to grow in the US as manufacturers capitalise on consumers' love affair with sweet flavours. Not all Americans like the bitter taste of brewed coffee; however, many have become familiar with iced coffee drinks such as Starbucks Frappuccino through visits to coffee houses. As a premium priced, indulgent drink, RTD coffee was particularly vulnerable to the consumer shift in spending that occurred during the recent economic downturn. Off-trade value sales declined by 6% in...
View full press release