Recent Study: Soft Drinks in Kazakhstan
After declines witnessed in 2009 in total volume and value terms, soft drinks in Kazakhstan returned to growth over the last three years of the 2007-2012 review period. Clear trends in consumer habits and preferences were noted and these were reflected in players' distribution and marketing activities, all of which helped bring stability and increased transparency in soft drinks. Consumers continued to explore newer types of products, such as RTD tea and energy drinks, which are comparatively...
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