New Market Study Published: Cotton Wool/Buds/Pads in Japan
The polarisation trend was ongoing in cotton wool/buds/pads in 2012. Whilst some consumers were willing to pay extra for better quality products, many others downgraded to cheaper alternatives in the midst of the uncertain economic situation. However, there was little shifting from cotton pads to cotton wool as many consumers consider the former to be more convenient and worth paying for. Despite higher prices, many consumers opted for natural or organic materials as such products have certain...
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