Direct Selling in Turkey: New Research Report Available at Fast Market Research
In Turkey, sales of bottled water are mainly carried out by direct selling in 19-litre demijohns, driving growth in direct selling. In addition, beauty and personal care products are popular amongst women, as they have the opportunity to see the products when they get together with their friends. Therefore, direct selling saw 13% current value growth in 2012, which was faster than the review period CAGR. The review period performance was negatively affected by the financial crisis; however, the...
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