Incontinence in Russia: New Research Report Available at Fast Market Research
Social pressure has created many taboos around the use of incontinence products in Russia. The penetration of incontinence products remains extremely low given the embarrassment that surrounds matters of adult incontinence. As a result, consumption of incontinence products significantly falls behind the typical European consumption levels. Yet, the ageing population and manufacturer-led advertising campaigns addressing the issue contributed to growing demand of incontinence products in 2012.
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